Brand meaning fits sustainability perfectly -- just look at Unilever. But what about being useful? We may all be less altruistic than we claim. Read the whole story
The contretemps boiled over last week, but started with a dispute between SAP and Publicis Groupe over a major back-office software deal struck nearly … Read the whole story
Capping off a week full of mobile announcements for Google, the search giant just unveiled a new payment system tied directly to users' existing … Read the whole story
Video ads are more effective the more often viewers see them -- but advertisers also need to avoid oversaturation, which can jeopardize audience response, … Read the whole story
Subscriptions for the 522 operators are expected to increase to 963 million by 2022 from 839 million in 2016, Digital TV Research says. In … Read the whole story