London Blog
by Sean Hargrave, Staff Writer
Brand meaning fits sustainability perfectly -- just look at Unilever. But what about being useful? We may all be less altruistic than we claim. Read the whole story
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by Richard Whitman, Columnist
The contretemps boiled over last week, but started with a dispute between SAP and Publicis Groupe over a major back-office software deal struck nearly … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Capping off a week full of mobile announcements for Google, the search giant just unveiled a new payment system tied directly to users' existing … Read the whole story
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by Philip Rosenstein
Video ads are more effective the more often viewers see them -- but advertisers also need to avoid oversaturation, which can jeopardize audience response, … Read the whole story
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by Wayne Friedman
Subscriptions for the 522 operators are expected to increase to 963 million by 2022 from 839 million in 2016, Digital TV Research says. In … Read the whole story