Vivendi has signed a formal agreement to acquire the roughly 60% majority stake Bollore Groupe holds in Havas. The agreement was announced in May … Read the whole story

No matter how young and cool its user base, Snap knows it needs better ad technology to win over Madison Avenue. The "camera company" … Read the whole story

DMP adoption among agencies is up 49% globally since 2015, yet only a third of media agencies worldwide deem DMPs "vital" to their tech … Read the whole story

The media giant has also come under fire for not doing enough to counteract fake news and limit the spread of misinformation across its … Read the whole story