London Blog
by Sean Hargrave, Staff Writer
If marketing doesn't step up and insist that procurement is embedded, the disastrous race to the bottom will continue. Read the whole story
by Laurie Sullivan
Yahoo on Tuesday said it completed the sale of its operating media business to Verizon Communications for approximately $4.48 billion. As previously announced, on … Read the whole story
by Joe Mandese
The U.S. ad economy is expanding at a much slower rate than a leading forecaster projected just three months ago. Magna Global, the market … Read the whole story
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by Philip Rosenstein
Location data provider Factual on Tuesday announced a deal with Snap Inc., Snapchat's parent company. Snap will have access to Factual's data product, Global … Read the whole story
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by Gavin O'Malley
The guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, as well as ways to improve ad targeting, measurement, attribution and relevancy. Read the whole story