The research results are in -- and it's not good reading. Consumers just don't trust brands, let alone their ads. Read the whole story
A new global report finds that media quality or the lack thereof is having a significant impact on digital media spend. The research, undertaken … Read the whole story
The Media Rating Council (MRC) began auditing measurements released by Google's YouTube platform in February 2017. On Wednesday, the MRC reported on the status … Read the whole story