As "The Telegraph" pulls out of Arena, it's likely sharing data was a stretch for UK publishers taking on the tech giants' duopoly. Read the whole story
Newspaper publishers may be eager to form grand alliances to take on the "digital duopoly" of Facebook and Google in the online ad marketplace, … Read the whole story
Around the country, a small sample of mobile users can expect to start seeing ads in their Marketplace product feeds. While Facebook isn't describing … Read the whole story
A new report forecasts that online video viewing around the world will rise by one-fifth in 2017. Zenith's Online Video Forecasts 2017 report estimates … Read the whole story
Integral Ad Science announced the launch of a tool that it said helps publishers streamline workflow and reduce impression waste via automated, real-time optimization, … Read the whole story