Outdoor billboards serving mobile ads to relevant, opted-in passersby sounds like just the tonic for a channel tooling up for digital. Read the whole story
It's the second big win for the agency in as many weeks, following Revlon's decision to consolidate its account with the agency and sibling … Read the whole story
This means the WPP-owned agency can develop 'Actions' for clients, the term given to apps on the Google Assistant. The approval process is similar … Read the whole story
Marketers want Microsoft to allow Bing Ads to target LinkedIn audiences, according to a post on the Bing Ads UserVoice website. It's one piece … Read the whole story
Adobe announced Thursday that Adobe Target is being upgraded with Sensei, the company's framework for artificial intelligence. Read the whole story