London Blog
Video revenue is rivalling in-app purchases for funding app development. Is it a good thing -- or a guarantor of deletion? Read the whole story
Outside of advertising, publishers are far more likely to make money through direct in-app purchases than they are from paid installs or subscriptions. In-app … Read the whole story
It's no secret that Google plans to offer a built-in ad-blocking feature in its Chrome browser -- a feature that will appear next year. … Read the whole story
Users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase than those who do not engage with ads. … Read the whole story
Ads can now be served against searches that originate from the home feed. With more searches on Pinterest and nearly 85% of searches on … Read the whole story
