London Blog
Combining what retailers know about our loyalty cards with what we've been doing online just might be a step too far. Read the whole story
With the help of Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management Analytics, the initiative specifically measures return on ad spend (ROAS) and sales … Read the whole story
During the quarter ended July 1, the tech titan sold 41 million phones. This is all the more impressive considering the sentiment among many … Read the whole story
- COMMENTARY
What do you believe? Analytics and attribution in advertising are similar to religion. You have to believe in one approach based on the result … Read the whole story
- COMMENTARY
In a survey released by the Association of National Advertisers last year, 31% of marketers said they had expanded in-house capabilities to manage and … Read the whole story
