Facebook has revealed a new tool that allows publishers to set CPM targets for ads appearing with their content on the Facebook Audience Network. … Read the whole story

Rubicon Project announced on Thursday the launch of a new outstream video advertising solution. The video player, which has been successfully rolled out to … Read the whole story

The ad company Adbrain has been criticized by the industry's privacy watchdog for failing to offer consumers an acceptable mechanism to opt out of … Read the whole story

The problem that emerges, however, is when viewability itself becomes the main goal / KPI of a campaign. Read the whole story