London Blog
by Sean Hargrave, Staff Writer
They are earning huge sums that marketers don't fully understand, and delivering results they don't fully understand. Read the whole story
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by Erik Sass
Facebook has revealed a new tool that allows publishers to set CPM targets for ads appearing with their content on the Facebook Audience Network. … Read the whole story
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by Philip Rosenstein
Rubicon Project announced on Thursday the launch of a new outstream video advertising solution. The video player, which has been successfully rolled out to … Read the whole story
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by Wendy Davis
The ad company Adbrain has been criticized by the industry's privacy watchdog for failing to offer consumers an acceptable mechanism to opt out of … Read the whole story
COMMENTARY
by Ron Jacobson, Columnist
The problem that emerges, however, is when viewability itself becomes the main goal / KPI of a campaign. Read the whole story