Brands are demanding more from their agencies -- such as GroupM offering a new metric of 100% of pixels rather than 50%. Read the whole story
Continuing its crackdown on "fake news," Facebook will no longer let publishers advertise on its network if they are found to be spreading such … Read the whole story
Google reportedly said it will begin issuing refunds to advertisers, but at a fraction of the cost of the ads served to invalid traffic. … Read the whole story
Marc Shull, SVP of social and disruptive marketing strategies at Yes Lifecycle Marketing, says if marketers don't begin to review their program policies, vendor … Read the whole story
"This will give you more control about which website is allowed to throw sound at you automatically," Francois Beaufort, Chromium evangelist at Google, wrote … Read the whole story