Unveiled in August, Watch represents the social giant's more ambitious video effort to date. It was designed to complement the various videos that users … Read the whole story

Twitter's MoPub said it has launched the MoPub SDK with viewability support from media measurement providers Integral Ad Science (IAS) and Moat. The release … Read the whole story

Google is preparing to run tests in which its platform will create variations of a brand's existing AdWords ads and run them across its … Read the whole story

Still struggling to put its American operations on a firm financial footing, the Guardian is taking a page from its UK playbook and launching … Read the whole story