The Irish bookmaker skates on thin ice -- but thank goodness, at least someone is trying to lift the mood for adland. Read the whole story
Unveiled in August, Watch represents the social giant's more ambitious video effort to date. It was designed to complement the various videos that users … Read the whole story
Twitter's MoPub said it has launched the MoPub SDK with viewability support from media measurement providers Integral Ad Science (IAS) and Moat. The release … Read the whole story
Google is preparing to run tests in which its platform will create variations of a brand's existing AdWords ads and run them across its … Read the whole story
Still struggling to put its American operations on a firm financial footing, the Guardian is taking a page from its UK playbook and launching … Read the whole story