Barclays estimates it represents GBP3.5bn, and the key to conversion is likely clearer, flexible delivery terms. Read the whole story
Russian disinformation operatives placed about 3,000 paid ads on Facebook over the past two years, according to findings of an investigation released Wednesday afternoon … Read the whole story
Recognizing that the biddable media marketplace dynamics are evolving and that lines between so-called "first-" and "second-price" auction models are blurring, OpenX is introducing … Read the whole story
RhythmOne, a publicly traded ad technology company based in London and San Francisco, Monday announced an agreement to acquire YuMe in a deal valued … Read the whole story