London Blog
It's a clean-cut case of Google being caught with a smoking gun. An appeal can only adjust the record fine, not overturn it. Read the whole story
Mark Mahaney, analyst at RBC Capital, published a research note Sunday describing how regulatory activity taken against Alphabet's ad company Google could drive up … Read the whole story
"The latest research and econometric analysis shows that, without the use of data in advertising, the role of the internet would be fundamentally diminished … Read the whole story
Marketers are currently spending an average of 16% of their marketing budgets on technology, according to an analysis of the so-called "martech" market released … Read the whole story
Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app … Read the whole story
