The FMCG's chief brand officer claims that just 25% of spend reaches consumers. That has to end -- and it will. Read the whole story
Amazon influences all types of purchases, but Electronics and Computers at 76% in the U.S. stands out above the rest as the most notable … Read the whole story
The fact-check tag may now serve up along with search results on bing.com, indicated by a fact-checking service like Snopes. Google added this feature … Read the whole story
The new data policy, which becomes effective next May, is not as scary as it seems. In fact, it's possible to turn it into … Read the whole story
That's according to a tally by agency tracker COMvergence, which issued its latest New Business Barometer report for media agencies today. Read the whole story
Facebook's tepid disclosure last week that Russian operatives placed thousands of paid ads on the social network doesn't go far enough, because it is … Read the whole story