London Blog
Three in four programmatic users fear unsafe placements, while one in four have had them. Time for a safer approach? Read the whole story
It is increasingly important to communicate with consumers one on one, said Weed at Advertising Week on Monday. That means getting to know them … Read the whole story
The new Google business unit will be required to bid against rivals for ads that serve up on its search engine. Read the whole story
Consumers will be targeted with a level of information tailored to their varying levels of understanding of hybrid technology, Read the whole story
The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable … Read the whole story
