It has to be the future for FMCGs -- become the service, not just the thing that is consumed. Read the whole story
Publicis Groupe has once again restructured its digital operations, naming long-time Starcom exec Lisa Donohue CEO of Publicis Spine, a new umbrella unit that … Read the whole story
Most executives know the top-line provisions of the GDPR. Here are a few risks they might not be aware of. Read the whole story
By reducing the circulation and frequency of a number of its titles to "sustain its print business," the goal is to attract advertisers to … Read the whole story
MediaPost is seeking nominations for our annual online All Stars awards. If you'd like to nominate a star-worthy candidate in digital brand marketing, media … Read the whole story