They spend a fortune on loyalty programmes -- yet too many brands treat customers as captives. Read the whole story
As promised, Facebook has begun testing a new system that will allow publishers to sell subscriptions and enforce their paywalls in coordination with the … Read the whole story
Publicis Groupe was down more than 6% on the Paris Stock Exchange this morning, while WPP American Depository Receipts traded more than 2% lower … Read the whole story
Eurosport and Snap Inc. will team up to provide original content incorporating 2018 Winter Olympic pics. Read the whole story
Lodging giant Marriott has put its global media planning and buying assignment into review, the company confirmed today. Incumbent Wavemaker is expected to participate. Read the whole story