MediaPost Publications - MAD London 11/22/2017

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London Blog

Chancellor Backs UK On Digital Tech, Warns US Tech Giants On Tax

by Sean Hargrave, Staff Writer

Headlines will talk about stamp duty -- but the real news is a Chancellor backing UK digital tech. Read the whole story

Read Now »

Worldwide TV Still Dominates Consumers' Video Views
by Wayne Friedman
TV pulls in 90% of the average viewer's video time and 73% of millennial viewers, according to a new study. Read the whole story
Twitter Partners With Innovid On Video Ad Delivery, Measurement
by Alex Weprin
Under the terms of the deal, which Innovid announced in a blog post this morning, advertisers will have access to viewability performance and delivery … Read the whole story
COMMENTARY
Cloud Formation: Best Practices For Computing Way Up There
by Ray Schultz, Columnist
The cloud is a relatively new resource. Here is a review of some pending rules on the cloud under the GDPR. Read the whole story