Could a new logo for decent content be the quality kitemark that online advertising desperately needs? Read the whole story
GroupM forecasts 4.3% global ad expenditure growth next year. Magna says ad revenue growth will be up 5.2%, with help from special events like … Read the whole story
The service offers customers inspiration to help them plan their perfect Christmas. Users opt-in to receive daily tips on food, hosting and presents. Read the whole story
Cable homes are rising with "steady growth"-- now 30.5% of total European TV homes, or 65.1 million subscribers. Read the whole story
Comapi, an omnichannel messaging platform, has been acquired by dotmailer parent dotdigital. Both firms are based in the UK. Read the whole story
For all the industry debate surrounding its potential for fraud, lack of brand safety and other unsavory outcomes, programmatic media buying continues to represent … Read the whole story
We won't keep you waiting: Retailers are most likely to receive the best from their personalization technology. And they're very active in email. Read the whole story