London Blog
by Sean Hargrave, Staff Writer
No catchy taglines can get around the simple fact that the England team will brand itself on the pitch. Read the whole story
by Alex Weprin
YouTube's top-10 lists for videos and ads were based on total views, comments, shares and likes, making total engagement more of a factor than … Read the whole story
by Joe Mandese
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored disinformation campaigns have figured out how to weaponize the tools of automated … Read the whole story
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by Ray Schultz
Companies will spend over $10 billion on third-party data this year. But they are spending even more on data solutions, an IAB/DMA study shows. Read the whole story
by Joe Mandese
The "Marketing Word of the Year" for 2017 is actually an acronym: AI. That's the word from the Association of National Advertisers, which just … Read the whole story