No catchy taglines can get around the simple fact that the England team will brand itself on the pitch. Read the whole story
YouTube's top-10 lists for videos and ads were based on total views, comments, shares and likes, making total engagement more of a factor than … Read the whole story
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored disinformation campaigns have figured out how to weaponize the tools of automated … Read the whole story
Companies will spend over $10 billion on third-party data this year. But they are spending even more on data solutions, an IAB/DMA study shows. Read the whole story
The "Marketing Word of the Year" for 2017 is actually an acronym: AI. That's the word from the Association of National Advertisers, which just … Read the whole story