London Blog
by Sean Hargrave, Staff Writer
It's not just what companies do for GDPR, but what customers do with their new powers. Read the whole story
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by Alex Weprin
According to Salesforce's Digital Advertising 2020 Report, which the company officially unveiled Thursday morning, 65% of companies increased their video advertising budgets over the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A study reported today shows that email is the second-most despised medium, right behind telemarketing. Read the whole story
by Steve McClellan
Mars currently has a three-agency structure operating globally across its three business segments and indicated it intends to consolidate the assignment with one agency. Read the whole story
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by Laurie Sullivan
Making it easier for agencies and brands to evaluate, plan, and buy digital out-of-home media along with online media, the Interactive Advertising Bureau DOOH … Read the whole story