It's not just what companies do for GDPR, but what customers do with their new powers. Read the whole story
According to Salesforce's Digital Advertising 2020 Report, which the company officially unveiled Thursday morning, 65% of companies increased their video advertising budgets over the … Read the whole story
A study reported today shows that email is the second-most despised medium, right behind telemarketing. Read the whole story
Mars currently has a three-agency structure operating globally across its three business segments and indicated it intends to consolidate the assignment with one agency. Read the whole story
Making it easier for agencies and brands to evaluate, plan, and buy digital out-of-home media along with online media, the Interactive Advertising Bureau DOOH … Read the whole story