The results are in -- and the duopoly of Facebook and Google is way ahead because they simply outperform the rest. Read the whole story
To combat ad fraud we need to look at the entire ecosystem -- ads.txt is not enough on its own. Read the whole story
The GDPR takes effect in May. But few Canadian firms are prepared for it, Commvault finds. Read the whole story
Pinterest's unique capabilities as a social shopping platform make it the gift that keeps on giving for brands and influencers who leverage the tool … Read the whole story
Modeling has been a part of media planning, buying, research and analytics as long as there have been computers to model the effects of … Read the whole story