It protects them, their sponsors and their audience -- yet only half are automatically transparent. Read the whole story
The Groupe's scope of work will include 40 global markets, excluding the U.S., Germany and China. BBDO Worldwide has been responsible for adapting the … Read the whole story
Unilever continues to work with IBM to develop a blockchain to address transparency and trust issues among its advertising partners. Keith Weed, chief marketing … Read the whole story
Chrome will automatically block all ads on sites, those that comply and those that don't, after 30 days following notification of the violations of … Read the whole story
On the heels of better-than-expected fourth-quarter earnings, Snap is offering its Marketing API to the entire developer community. Since launching the program in late … Read the whole story