It will be tough, but focussed readerships and new revenue streams are a must. Read the whole story
Digitas really never fully incorporated the LBi name in all of its branding. The agency's Twitter handle, for example, remained @Digitas and executives would … Read the whole story
Mobile World Congress 2018 has wrapped, and 5G was everywhere, at least on the show floor. But it's not alone. Another equally red-hot topic … Read the whole story
Barbarian has been selected by L’Oreal nail polish brand essie, to be its global AOR after a review. The brand is a major supplier … Read the whole story
I've been in Spain and Portugal for three weeks, with 21 days of rain and gale-force winds, and have spent little time thinking about … Read the whole story