Digital marketers can give dodgy currency a miss, but blockchain could shine a bright light on transparency. Read the whole story
Google blocked 79 million ads in its network for attempting to send people to malware-infested sites and removed 400,000 of these types of sites … Read the whole story
A group of over 170 senior women ad agency execs including DDB's Wendy Clark and The Martin Agency's Kristen Cavallo has formed a partnership … Read the whole story
The policy will go into effect for ads bought for search, display, and video across its network and restricts advertisement of Contracts for Difference, … Read the whole story
360 video offers a new potential opportunity for brand marketers, but it's not without its pitfalls -- especially the need to "educate" consumers about … Read the whole story