The tech vendors involved in programmatic are vital, but they are leaving publishers just 40% of the cake. Read the whole story
WPP shares were down Monday in the wake of this weekend's resignation by the agency holding company's long-time CEO Martin Sorrell. Read the whole story
The former CEO Of Publicis Groupe (and current chairman of its supervisory board) says he has always respected the entrepreneur and CEO that Sorrell ... Read the whole story
Major marketers and agencies are not confident with independent sources of measurement for mobile advertising, although they feel compelled to increase their budgets for ... Read the whole story
The equities research team at BMO Capital Markets has discontinued its coverage of Publicis Groupe's stock. Analyst Daniel Salmon said the decision is due ... Read the whole story