Viewability hits a record high -- but could nine times higher engagement be waiting just below the fold? Read the whole story
Britain's information office needs "streamlined warrant process" to protect personal privacy, Elizabeth Denham says. Read the whole story
Or will it be BBDO's Andrew Robertson. Both executives have been identified as candidates being considered to succeed long-time WPP CEO Martin Sorrell who … Read the whole story
Travel marketer Virgin Holidays has achieved hikes in email awareness and margin with the help of Movable Ink and Phrasee. Read the whole story
Real progress is being made across three critical areas that hold the keys to ensuring programmatic advertising delivers on its core promise. Read the whole story