Nine and a half hours is all we have to give -- so what next for traditional channels as digital keeps growing? Read the whole story
The company needs to be significantly faster and more agile in the way it works, WPP executives told analysts and investors Monday. Read the whole story
IAB Europe and IAB Tech Lab have released technical specifications for the Transparency & Consent Framework after a 30-day public review. Read the whole story
Dentsu Young & Rubicam and Wunderman Dentsu Inc. have become wholly owned subsidiaries of Dentsu as a result of this latest transaction. Previously, WPP … Read the whole story
Can brands effectively target consumers without collecting their data? That's the question an insightful collaborative study conducted by Interpublic's Magna and IPG Media Lab … Read the whole story
Are you tired of the deadening weight of GDPR compliance? Lighten up! Here is a compendium of some of the sillier announcements. Read the whole story