London Blog
by Sean Hargrave, Staff Writer
The IAB UK's Gold Standard is proving to be a hit in keeping ads on the straight and narrow. Read the whole story
-
by Larissa Faw
According to Zenith, the biggest increase in dollar terms will be in China, where Zenith expects the World Cup to generate $835 million in … Read the whole story
by Steve McClellan
The sportswear and fashion brand spends an estimated $100 million-plus on measured media worldwide, most of it outside the U.S. Read the whole story
-
by Alex Weprin
The annual Global Video Benchmarks Study released by video marketing platform Innovid found a 58% increase in the number of advertisers running data-driven campaigns … Read the whole story
-
by Ray Schultz
Almost half of all firms have suffered a data breach, a study finds. Worse, almost 10% of the IT leaders did not realize it. Read the whole story