London Blog
The IAB UK's Gold Standard is proving to be a hit in keeping ads on the straight and narrow. Read the whole story
According to Zenith, the biggest increase in dollar terms will be in China, where Zenith expects the World Cup to generate $835 million in … Read the whole story
The sportswear and fashion brand spends an estimated $100 million-plus on measured media worldwide, most of it outside the U.S. Read the whole story
The annual Global Video Benchmarks Study released by video marketing platform Innovid found a 58% increase in the number of advertisers running data-driven campaigns … Read the whole story
Almost half of all firms have suffered a data breach, a study finds. Worse, almost 10% of the IT leaders did not realize it. Read the whole story
