London Blog
by Sean Hargrave, Staff Writer
AT&T's acquisition of AppNexus raises the question of whether telcos will muscle in on mobile marketing. Read the whole story
by Joe Mandese
With eight acquisitions during the first six months of the year, Dentsu was the most active of the major agency holding companies on the … Read the whole story
by Steve McClellan
That's one of the big benefits of acquiring Acxiom Marketing Solutions, IPG CEO Michael Roth told analysts on a Tuesday morning call. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In less than five years, nearly seven of every 10 digital ad dollars will go to mobile, according to a fresh Forrester forecast -- … Read the whole story