Forget Adidas vs Nike. Lidl has upstaged both by tapping into our emotions. Read the whole story
Fox has raised its offer to $32.5 billion to secure the rest of European TV programmer Sky that it does not own. It already … Read the whole story
It's the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom by Interpublic. Read the whole story
The Groupe will install two interim management heads. North America will be led by a unified executive committee. Read the whole story
Religious groups that gather data when preaching door-to-door are subject to the regulation, the court says. Read the whole story
Poor creative and low relevance are the main reasons that people still block ads, a Kantar Media study finds. Seeing the same ad repeatedly … Read the whole story