Publishing acceptable mobile ad formats is a win-win from the former bete noir of publishing. Read the whole story
"Based on publicly available research and plaintiffs' own analysis, Facebook overstates the potential reach of its advertisements," business owner Danielle Singer alleges in a … Read the whole story
Brands that allocate 15% or more of their ad budgets to out-of-home media generate significantly greater levels of brand "uplift" from social media, finds … Read the whole story
There was a marked decrease in data loss in the first half of this year, Risk Placement Services reports. Will this hold up?. Read the whole story
Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep … Read the whole story