It was supposed to improve brands' relationships with customers, but two in three have noticed no difference. Read the whole story
The metric gives marketers a barometer to indicate whether the ad content ranges from "poor" to "excellent" and measure its relevance, quality and diversity. … Read the whole story
News articles will appear in a carousel of the latest related headlines that provide a summary of diverse perspectives. The perspectives module, used for … Read the whole story
The penetration of in-house agencies has increased by 52% in the past decade, according to a study conducted by the In-House Agency Forum and … Read the whole story
Kitchen appliance maker Breville has consolidated its global media account with Canvas Worldwide after a formal review. Previously, Canvas handled the U.S. assignment and … Read the whole story