MAD London
Tuesday, August 28, 2018
  • Google Introduces 'Ad Strength,' New Metric Measures Relevance

    The metric gives marketers a barometer to indicate whether the ad content ranges from "poor" to "excellent" and measure its relevance, quality and diversity. ... Read the whole story

  • Bing's New Spotlight In Search May Force Publishers To Rethink News Content

    News articles will appear in a carousel of the latest related headlines that provide a summary of diverse perspectives. The perspectives module, used for ... Read the whole story

  • The Rapid Rise Of In-House Agencies

    The penetration of in-house agencies has increased by 52% in the past decade, according to a study conducted by the In-House Agency Forum and ... Read the whole story

  • Canvas Worldwide Wins Global Breville Media Account

    Kitchen appliance maker Breville has consolidated its global media account with Canvas Worldwide after a formal review. Previously, Canvas handled the U.S. assignment and ... Read the whole story