London Blog
Influencers go unpunished and new rules that were supposed to protect us from spam calls just cause confusion. Read the whole story
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic display advertising in Europe grew 27.1% to EUR12bn ($13.94 billion) in 2017. Read the whole story
The just-issued S4 Capital prospectus details how S4 is executing a reverse takeover of Derriston Capital, with plans to trade on the London Stock … Read the whole story
Amazon reported Tuesday that its B2B platform hit an annualized rate of $10 billion globally. Read the whole story
The latest edition of Pixalate's quarterly tracking of ads.txt adoption shows a propensity for ad fraud in non-ads.txt inventory. The data, from Pixalate's Second … Read the whole story
Nielsen will work with Spotify to measure brand resonance and lift among target audiences in the U.S., Canada, Mexico, U.K., Japan, Australia, The Netherlands, … Read the whole story
