London Blog
The least trusted UK newspapers are actually the most read. Any wonder that fake news is such an issue? Read the whole story
COMMENTARYNew scientific research indicates video may be less effective than standard or animated banner ads in terms of actually seeing or experiencing an ad's … Read the whole story
Storied newsweekly "Time" magazine has been acquired by Salesforce founder-CEO Marc Benioff. Benioff and his wife Lynne are paying $190 million to buy the … Read the whole story
- COMMENTARY
Programmatic and display advertising contribute to the increase in the amount marketers will spend on data, according to the report. Read the whole story
Under the agreement, Content & Co founder/president Stuart McLean will remain in charge of the company, which will continue to operate in its current … Read the whole story
When an ads.txt file is present, all bid requests to a demand-side platform are only from sellers within an ads.txt file. The effort is … Read the whole story
