It's unlikely to be imposed, but the Digital Services Tax is helping to convince tech giants to be more fair on tax. Read the whole story
The bespoke unit will service the pharma giant's estimated $1.5 billion global media account, which Publicis Media won late last week. Read the whole story
The report finds that marketplaces like Amazon generate significant revenue. Top business objectives for 2019 are new product launches, customer acquisition and revenue growth. Read the whole story
It's not just about running marathons -- agencies can help charities get their data strategy in place. Read the whole story
Google's YouTube, Google and Waze combined to account for 32.8% of digital media consumption. Facebook is showing erosion. Read the whole story