Mobile and desktop web show huge progress on fraud. Mobile apps? Not so much. Read the whole story
It's the first overseas expansion move for the New York-based experiential agency. Read the whole story
Amex said the assignment takes effect January 2019, when UM will begin working across the company's units and in collaboration with its creative agencies … Read the whole story
It will introduce two new local editions - one for North America and another for Australia - in addition to its global edition for … Read the whole story
Smaller ad trackers lost somewhere between 18% and 31% of their reach, according to new research. Facebook had a decline of just under 7%, … Read the whole story
While the average decline was about 30%, blue chips like Amazon and Google held their own, although Facebook continues to erode faster than the … Read the whole story