An apology for Sir Martin as we ponder what is next, now that he is competing with WPP. Read the whole story
Revenue rose 43% to $298 million year-over-year, which helped the company narrow its net loss to $325 million. Read the whole story
P&G Chief Brand Officer Marc Pritchard says data is changing everyone's job in the marketing industry. Read the whole story
The amount spent on mobile video advertising overall rose 41% in Q2 2018 -- nearly double the industry growth between 25% and 28% per ... Read the whole story
The Buyer's Guide addresses the workflow of the attribution process, what to look for in attribution partners and matching exposure data to households as ... Read the whole story