An apology for Sir Martin as we ponder what is next, now that he is competing with WPP. Read the whole story
Revenue rose 43% to $298 million year-over-year, which helped the company narrow its net loss to $325 million. Read the whole story
P&G Chief Brand Officer Marc Pritchard says data is changing everyone's job in the marketing industry. Read the whole story
The amount spent on mobile video advertising overall rose 41% in Q2 2018 -- nearly double the industry growth between 25% and 28% per … Read the whole story
The Buyer's Guide addresses the workflow of the attribution process, what to look for in attribution partners and matching exposure data to households as … Read the whole story