This year's GroupM State Of Video 2018 research examines how fractured markets in pursuit of single-channel metrics overshadow cross-channel allocation, optimization and attribution. Read the whole story

The merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringing together Adobe's analytics, content, personalization and commerce capabilities and Marketo's lead management … Read the whole story

Although Facebook doesn't technically have a presence in China, the country continues to make up an ever-larger share of the social giant's bottom line. Read the whole story