MediaPost Publications - MAD London 11/23/2018

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

London Blog

6 Reasons Why It Will Be Lonely This Christmas For TV

by Sean Hargrave, Staff Writer

Ofcom charts foretold the upcoming decline in tv advertising this festive season. Read the whole story

Read Now »

Facebook's Ad Platform Disapproves Of Black Friday Ads
by Laurie Sullivan
Facebook's glitch in its system for buying online ads has experienced outages and high disapproval rates just days before one of the busiest online … Read the whole story
YouTube To Introduce 'Ad Pods' That Stack 2 Commercials Together
by Alex Weprin
YouTube is adding a new advertising solution to its portfolio -- one that makes the streaming video platform more like traditional TV offerings. Read the whole story
Behavioral Trends For Indecisive Consumers Show Longer Path To Purchase
by Laurie Sullivan
A study found 69% of U.S. and UK shoppers won't make spontaneous decisions in gift buying, so the path to purchase is potentially longer … Read the whole story