An integrated shop, possibly working from single P&Ls? That seems to be Mark Read's vision for WPP's future. Read the whole story
The auto giant is reducing its global network of agencies for its flagship brand from about 40 shops to three lead agencies as part … Read the whole story
Russian state officials on Monday filed paperwork accusing Google of not removing certain search results to websites banned in the country. Read the whole story
For all the talk about an exodus of programmatic media-buying going in-house, only about a quarter of ad execs -- both marketers and agencies … Read the whole story
A major driver behind an increase in fraud is the shift to mobile transactions and services. Read the whole story
One of a set of new 2019 predictions from Forrester is that ten percent of businesses leveraging artificial intelligence will bring human expertise back … Read the whole story