Thursday, November 29, 2018
London Blog
From likes to CPM, influencer marketing is moving beyond followers to get reach from boosts. Read the whole story
Previously the beauty company split those duties between the Publicis Media agency and WPP's Group M. Read the whole story
- COMMENTARY
Forecasts are down, but tv had been written off even though booming business could bode well for the channel in 2019. Read the whole story
- COMMENTARY
Cyber Monday 2018 and the day after saw hikes in online traffic to websites via mobile devices. Traffic rose 17% to 50.23% on Monday … Read the whole story
- COMMENTARY
Discovery's golf programming outside the U.S. may be a way to keep one foot in the sports arena -- and a move toward bigger … Read the whole story
