London Blog
by Sean Hargrave, Staff Writer
Industry-wide benchmarking will give digital marketers the analysis needed to decide whether influencer marketing works. Read the whole story
by Larissa Faw
The acquisition of programmatic firm MightyHive is the second major purchase for Sorrell's S4. In July, the company acquired digital production agency MediaMonks for … Read the whole story
COMMENTARY
by
Publishers may get blocked if they aren't careful about what appears on their websites, such as unmoderated comments from users. Read the whole story
by P.J. Bednarski
The announcement comes one day after Verizon said it would market a 5G phone in the first half of 2019, also with Samsung. Read the whole story
COMMENTARY
by Ravi Krishnaswamy, Op-Ed Contributor
Timing is uncertain and leveraging blockchain in ad tech has been difficult for a number of reasons. But with growing concerns around fraud, data … Read the whole story