MAD London
Thursday, December 13, 2018
  • Accenture Interactive Acquires Adaptly

    The programmatic firm partners with digital platforms, including Amazon, Facebook, Google, Instagram and Snapchat, to run campaigns for clients such as Chico's, Mazda, Prudential, ... Read the whole story

  • Why Google Lens On Apple iPhone Is A Game Changer

    Image search and the ability to find a preferred "look" could help qualify a potential customer or audience segment before serving an ad. Read the whole story

  • Adobe Updates Its Email Maturity Model

    The refreshed model is designed to help firms move from classical email marketing to the more sophisticated contextual stage, Read the whole story

  • 2019 Poised To Usher In 'New Era' Of Video Marketing

    A big trend: The direct relationship between consumers and brands, driven by direct-to-consumer brands, but increasingly embraced by more traditional brands as well. These ... Read the whole story