London Blog
by Sean Hargrave, Staff Writer
Half of us find them annoying and three in four agree they are impersonal, yet 80% of CMOs are rolling them out. Read the whole story
COMMENTARY
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More than 75% of Apple News UK's top stories - which are said to be handpicked by human editors - disproportionately favor a small … Read the whole story
by Laurie Sullivan
Google has announced pay for conversions, a conversion-based bidding platform for display campaigns. Read the whole story
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by Richard Whitman, Columnist
The media and content agency focuses on TV and online video campaigns with proprietary software designed to enhance the placement, management and analysis of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Secret Life of the Zoo" is such a pleasant show that in the context of television, it's an endangered species. Read the whole story